bell

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 This example is slightly different in that it’s about content development exclusively. The marketing people at Bell reached out for some help with developing Value Propositions and content (to be used online and off) for six new Bell Business Services: Cloud Assessment, Data Centre Optimization, Business Analytics, eCommerce, Mobile Business Assessment, Data Protection Services, Next Generation SOC Assessment, and Security Testing and Incident Response.

I was offered the project because of my reputation for being a quick study who was comfortable with developing content that simplified technology and complex subjects. And could turn it around quickly and efficiently.

I was able to interview a variety of product marketing people and subject matter experts located across Canada over the course of a few months. The insights gleaned from these information gathering sessions allowed me to create a relevant Value Proposition for each of the six new Bell services. Once all was approved, content was developed and adapted for the Bell website as well as a slew of brochures.

While not one of the most glamorous projects I’ve had the pleasure to work on, it was one of the most rewarding. I was able to help Bell roll out their new services quickly with all of the marketing material needed to support each new service.