Some time after I left Proximity/BBDO Canada, I got a call from the Gillette folks asking if I could help them create/write dynamic content for the site. The project involved redesigning the site and transitioning from Flash to a much more search engine friendly HTML 5 platform. Of course I said ‘absolutely’. And what you see is what we got.
A much more user-friendly experience with concise and intuitive product pages and lots of relevant content designed for guys who want to be the best a man can get, especially when it relates to hair and facial hair styles, tips and techniques.
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