JOHN CASSANO
JOHN CASSANO
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Hewlett Packard

'HP ePrint Live' - Digital and Social Event and Promotion

 For the launch of HP’s ePrint technology, we developed ePrint Live – a first for YouTube and HP. Actor and comedian Rob Riggle, working with Chicago’s improv troupe “Upright Citizens Brigade”, took improv suggestions from an online and live studio audience, and brought those suggestions to life via improv comedy, chaos and general hilarity.

The audience suggestions were sent to the HP printer on set, by text and email. Each printed page delivered to Rob and the Brigade a new improv challenge.

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Cannes Case Study Video

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YouTube Count Down Banner

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YouTube Live Event Screen Shot

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YouTube Live Event Screen Shot

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YouTube Live Event Screen Shot

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YouTube Live Event Screen Shot

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Media Coverage

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