Hummer h2

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 Since it came into being, the Hummer was perceived as overbuilt and ideal for rough stuff, but too much for the city.While it was huge in capability (not to mention size), it did lack many of the creature comforts and necessities for city driving – especially at its premium price-point. But the all-new Hummer H2 delivered both of these attributes in abundance.

Mantra: Go wild and stay civilized.How do you show off both the performance capabilities and the luxurious components of the new H2? Well, to start, we went into great detail on the many new attributes that allow the H2 to do what it does, in the city and beyond.Consumers here are interested in specifics above all. That’s logical and it’s rational. But the very nature of the Hummer –the look, the capabilities, the reputation – presents an incredible opportunity to layer the rational experience with an emotional one. And that was accomplished through bold, expressive photography and a highly interactive feature that actually took people on a joy ride as only the H2 can provide – over deserts, up mountain sides, through white-water. And the most exhilarating and surprisingly civilized experience of all; how the Hummer H2 tamed the concrete jungle.