monster.com

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 As Associate Creative Director at Proximity/BBDO, I was honoured to lead a very talented team of writers, art directors and digital production specialists on the CRM and the interactive components of the Monster account, world-wide.With an ‘all-hands-on-deck’ philosophy and team commitment to match, we systematically transformed every interactive touch-point of the Monster customer base; both people looking for employment opportunities as well as employers looking for qualified people to hire.

A CRM experience that was as thorough in scope as it was inviting and inclusive in nature. With thousands of more visitors to the sites, and a spike of 9% in eMail open rates over the previous year, the results more than spoke for themselves.