JOHN CASSANO
JOHN CASSANO
More

Marketing Communications.

Creative Direction.

Strategy.

Copywriting.

Leadership.

Innovation.

Branding.

...and Drumming.

Marketing Communications.

Creative Direction.

Strategy.

Copywriting.

Leadership.

Innovation.

Branding.

...and Drumming.

"I follow the data...and my gut."

It’s a process called informed creativity. A calculated journey that combines insights, strategy, creativity, technology and innovation.


My raison d’etre is creative thinking and marketing innovation – and how they integrate harmoniously with media and technology – including digital, traditional, interactive, experiential, events, social and mobile.


I come by my passion for strategy, ideas, and innovation honestly – via my appreciation and understanding of the many channels and emerging technologies. These are the drivers that influence my work and make it impactful and important – delivered with creative respectability and business responsibility.

Gillette

Hewlett Packard

Plantronics

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'What Women Want' - Traditional, Digital and Social Campaign

Plantronics

Hewlett Packard

Plantronics

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'Noise In The Workplace' -Digital Hub and CRM

Hewlett Packard

Hewlett Packard

Hewlett Packard

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'HP ePRINT Live' - Digital and Social Event and Promotion

Monster.com

Hewlett Packard

Hewlett Packard

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'Power Resume Search LAUNCH' - Digital, Direct Mail, Social, CRM 

Gillette

Hewlett Packard

Hewlett Packard

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'Gillette.ca' - Website Redesign and Content Creation

Hewlett Packard

Hewlett Packard

Hewlett Packard

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'HP Net More Pages' - Digital, App and eGame

Hummer H2

Monster.com

Monster.com

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'Hummer H2 LAUNCH' - Digital

Monster.com

Monster.com

Monster.com

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'Monster.com' - Digital, Social and CRM

Open Text

Monster.com

Open Text

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Marketing Communications, Corporate and Product Rebrand  

Bell

Cadillac CTS

Open Text

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Traditional and Digital Content Development

Cadillac CTS

Cadillac CTS

Cadillac CTS

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'Cadillac CTS LAUNCH' - Digital, Direct Mail and Print

Monster.com

Cadillac CTS

Cadillac CTS

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'Keep America Working' - Print, Digital and Social

career history

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I have grown and led teams in multinational agencies, boutique marketing shops, loyalty, and technology companies while driving creative excellence (from the pitch process, ideation, implementation, and measurement) and business results for company and client. 

OneForAll.ca

Ariad Communications

Ariad Communications

 Marketing Director
2014 – 2019 

Ariad Communications

Ariad Communications

Ariad Communications

 Marketing Communications Strategist / Creative Lead
2016 – 2018 

Bell Canada

Ariad Communications

Method Marketing

Senior Marketing Consultant
2014 

Method Marketing

BBDO Proximity CANADA

Method Marketing

 Marketing Communications / Creative Director
2010 – 2014 

BBDO Proximity CANADA

BBDO Proximity CANADA

BBDO Proximity CANADA

Associate Creative Director / Senior Copywriter
2009 – 2010 

Open Text Corporation

BBDO Proximity CANADA

BBDO Proximity CANADA

 Marketing Communications Manager / Creative Director
2005 – 2008 

Carlson Marketing

Carlson Marketing

Carlson Marketing

Associate Creative Director / Senior Copywriter
2002 – 2005 

McCann Canada

Carlson Marketing

Carlson Marketing

 Associate Creative Director / Senior Copywriter
2000 – 2002 

industry experience

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Global Agency Networks

Global Agency Networks

Global Agency Networks

 BBDO, Omnicom 

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Digital Agencies

Global Agency Networks

Global Agency Networks

Proximity BBDO, McCann Canada 

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Start-Ups

Global Agency Networks

Start-Ups

OneForAll.ca

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Creative Agencies

Data and Technology

Data and Technology

Ariad Communications, Proximity BBDO, Carlson Marketing, McCann Canada 

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Data and Technology

Data and Technology

Data and Technology

 Proximity BBDO, Open Text, Bell 

client experience

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reviews

  “John Cassano is a force of nature. Unbridled enthusiasm, great depth and breadth of experience, he brings terrific ideas to the conceptual work and finely crafted copy to the final execution. Seemingly able to write for any target, he is a man of many voices - not the least of which is his singing voice which you may hear from time to time. As an ACD, he not only delivered a ton of work, he mentored junior writers, he initiated departmental learning projects, and overall contributed enormously to the culture.” 

John Gagne

SVP, Executive Creative Director

Proximity Canada, Toronto

  “John has a unique blend of creative insight combined with strong business acumen which he applied to brand strategy at Open Text. He demonstrated his ability to combine both the strategic side of the business along with a creative flair under extremely tight deadlines to brand Open Text against competitors such as IBM, EMC and other leading technology companies. He helped launch a number of brand initiatives including the very successful "Content Experts" campaign.” 

Steve Currie 

VP, Venture Services 

Communitech, Waterloo

  “John is one of the few truly creative people I worked with at McCann. There are plenty of folks who work as "creatives" and many of them are very good. But John is a natural. And, as a bonus, he'll make you laugh your pants off.” 

Vanessa Williams

Vice President, Chief Technical Officer

McCann Canada

  “I have always admired John's dedication to all of the projects he manages, large and small. John is always mindful of the big picture, so he values visual consistency and is confident and decisive with brand direction. He is a customer-oriented and diplomatic manager, always seeking the best solution of the highest quality. His honesty and good humoured nature while keeping the goals in perspective always contributed to pushing the most out of my own work, for our customers. Finally his creativity as a wordsmith is a regular enjoyment to both eyes and ears.”

Pierre Spenard

Visual Design Creative Director

Open Text Corporation, Waterloo

  “...In addition to managing one of the largest interactive accounts in the country (GM Canada), he also mentored and encouraged his large staff with great skill and compassion. A great creative, and a great guy. Give 'em hell Johnny!”

Richard Weiser

Creative Director

Critical Mass, Toronto

  “I've worked with John at both Proximity and MacLaren and highly recommend him. John demonstrates a determined, detailed oriented work ethic executed in a professional, precise manner that is exemplary to not just his reports but to all. All this delivered with his signature sense of humour. John's passion for the work is truly inspiring. He's a great asset to any project or client.” 

Jay Kilby

VP, Director, Project Management

Proximity Canada, Toronto

  “John is a very talented marketing communications professional with extensive background in branding, advertising, communication and creative design. He has an ability to take complicated technical requirements and converting it into everyday business language without losing site of his customers’ needs and requirements. His collaborative approach to each project results in high-quality, high-impact work.”

Nancy Mancini

Director, Corporate Marketing

Open Text Corporation, Waterloo

  “John Cassano is a brilliant creative. I have worked with him at Open Text for quite a few years - primarily as an internal customer. John is quite good at listening to his customers and then conceptualizing the needed program or campaign. He's a great collaborator and he consistently delivers above and beyond expectations. The Global Services visual identity and launch theme creation in 2006 was a fine example of hi-impact execution. I highly recommend John as a colleague and a customer.” 

Cynthia Slotten

Director, Global Corporate Employee Communications

Open Text Corporation, Waterloo

drop me a line!

I’m always looking to win friends and influence people. So go ahead, please make my day.

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